Empowering Brands.
Connecting Markets
Where Strategy Meets Execution
At BrandGro Impex, we specialize in sourcing FMCG and General Merchandise products, brand building and new market entry across Africa and the Indian Ocean Islands.
Our team of industry veterans combine extensive hands-on experience with a strategic focus to take your products to new markets and unlock your brand’s potential.
Who We Are
The BrandGro Story
BrandGro Impex was founded by a group of senior executives from South Africa’s leading retail and sourcing operations. After decades of building private labels, launching international brands, and managing national retail rollouts, they saw a gap in the market: companies wanted to expand into Africa and the Indian Ocean Islands but lacked the right partners to navigate the region.
BrandGro Impex was created to bridge that gap. We deliver smart, scalable and on-the-ground brand and sourcing solutions that bring products to market quickly, compliantly and profitably.
Meet The Team
Our leadership has held senior roles at:
Smollan Group, Imperial Retail Solutions, Wallmart,
MassMart, Woolworths, Pick N Pay, Spar,
Checkers, Mica, Penny Pinchers and Leroy Merlin
Andrew Parker
Route-to-Market Expert with 40+ years in retail leadership. Former National Ops & Marketing Director at Mica Hardware and Managing Director at Penny Pinchers, Andrew brings deep operational expertise and has led large-scale distribution rollouts across Southern Africa..
Clive Herbert
Sourcing & Private Label Specialist with global retail experience. Known for his role in sourcing for major retailers in South Africa, Chile, and Tunisia, Clive has built strong global supplier networks and led private label development that drives growth and profitability.
Paul Silverman
Chartered Accountant with 30+ years of cross-functional leadership experience in driving strategic growth and operational excellence in Financial Services across Sub-Saharan Africa. Expertise spans business development and operations, strategy development and execution, corporate governance, mergers and acquisitions. finance, human resources and technology.
Peter Ronald Searra
Co-Founder with extensive experience in cross-border trade, business formation, and commercial structuring. Peter has worked across sectors and regions to help businesses set up efficiently and navigate market complexities, playing a key role in shaping BrandGro’s foundational strategy.
Alan Chaitel
Global Private Label Development Specialist with a track record of sourcing and building exclusive product lines across continents. Alan has worked with major global retailers to develop supply chains that meet pricing, quality, and category strategy goals.
Stephen walters
Retail Demographics & Market Intelligence Strategist. With a Master's in Urban Geography and over three decades of experience, Stephen co-founded Fernridge Solutions and now leads advanced market research and location analytics across Africa.
Bruce Horner
Business Solutions Specialist with 35+ years in executive roles across Finance, IT, HR, Logistics, and General Management. Bruce holds a B.Comm and a Postgraduate in Management Accounting and now focuses on IT platforms and mobile systems. He has led the development of bespoke apps and live reporting tools used by major brands.
Anthony Arnold
Channel Strategy & Growth Specialist with a background in retail operations, market activation, and sales force alignment. Anthony has led channel expansion initiatives in Africa, ensuring that brands land with impact and scale across multiple touchpoints.
Frederic Joseph Bestel
Master Blender and Founder of Litchquor, Frederic has 20+ years in premium spirits. An entrepreneur at heart, he launched FredBest International in 2011 and Litchquor Ltd in 2012, growing his award-winning rum, Gold of Mauritius, to 30 countries worldwide. He serves as a board advisor to Brandgro.
What We Do
01. Route to Market
We simplify market entry and build commercially viable distribution strategies:
- Market Entry Planning
- Distributor Identification
- SLA Drafting & KPI Agreements
- Regulatory Compliance & Brand Registration
- Forecasting & Performance Reviews
- Promotional Program Planning
- In-Market Retail Support
02. Private Label & Sourcing
Our team sources from trusted global suppliers and develops private label products that meet market needs:
- Product & Category Development
- Supplier Identification & Vetting
- Price Negotiation & Quality Control
- Importation Compliance & Testing
- Retail Positioning Strategy
- Africa-Ready Packaging & Specs
03. Strategic Retail Support
We bridge brand ambition with retail execution:
- Minimum Forward Share Negotiation
- Launch Strategy & Store Placement
- POS and In-Store Marketing
- Trade Promotions
- Distributor & Retailer Alignment
Who We Work With
Whether you’re building a brand from scratch or scaling one that’s already launched, we help you connect the dots.
International Brands
looking to expand in Africa and the Indian Ocean.
Retail Chains & Buying Groups
seeking reliable private label sourcing.
Regional Distributors
in search of compliant scalable supply.
Export Oriented Manufacturers
targeting African growth.
Speak to our Team
Ready to enter a new market?
We Are Your sourcing partner who understands:
compliance | quality | pricing
Connect with our team in South Africa for support across Southern and East Africa, or reach out to our Mauritius office for assistance in the Indian Ocean Islands.
It would be our privilege to serve and assist you.
+27 84 324 7788 | +230 5787 3770